Design + Art Direction
Design + Art Direction
2023
brand identity refresh
My Role(s): Associate Creative Director / Design Lead
Agency: Dentsu Creative
Executive Creative Director/Copywriter: Ryan Egan
Strategy: Kevin McHugh
Sr. Art Director: Marc Caringal
Sr. Designer: Jihye Bang
The state of the CPA Ontario brand’s communication system (design, voice, tone) was inconsistent and did not accurately reflect the characteristics the organization needed to project. Our job was to evolve the look, feel and tone of the CPA Ontario brand to come across as a forward-thinking, innovative, responsible, professional brand that represents the diverse skills, aspirations and responsibilities of the profession.
As Design Lead, I led our team’s evolution of the brand’s visual identity, developed comprehensive guidelines, and created templates for print, digital, and social — now consistently implemented across all brand communications.