Design + Art Direction
Design + Art Direction
2017
print design
My role(s): Art Director, Designer
Agency: Saatchi & Saatchi Canada
Creative Director: Brian Sheppard
Developed a new direction for the 2017 Toyota Canada vehicle brochures. Toyota Canada sought an invigorated design that worked as effectively online as in print, communicated the emotional and functional needs of the Canadian consumer and reflected the brand's "Today Builds Tomorrow" messaging.