Design + Art Direction
Design + Art Direction
2024
social campaign, product design
My Role(s): Associate Creative Director / Design Lead
Agency: Dentsu Creative
Executive Creative Director: Scott Tavener
Concept: Megan Kras, Nate Styles
Copywriter: Shelagh Moore
Photography + Video: Tag Canada
Häagen-Dazs introduced their best-selling flavours in a new 1L tub wanted a standout way to spread the word for the holiday season.
We created “The Coolest Gift” — a premium, insulated ice cream carrier that’s as stylish as it is functional, designed to keep ice cream perfectly cold and make it the ultimate holiday gift.
To launch it, we released a limited run supported by content that brought the experience to life across Häagen-Dazs’ social channels.