Design + Art Direction
Design + Art Direction
2019
visual identity, art direction, UI design
Agency: Isobar Canada
Creative Director: Jung Ahn
Art Director / UI Designer: Christine Mangosing
Copywriter: Parika Sikder
Project Manager: Alex Pogor
With the current tech talent labour gap stifling Canada's economic growth, TECHNATION, a hub that unites all sectors of Canada's tech industry, wanted to encourage the next generation of students to pursue a career in tech and AI. However, because this sector has become so complex, it can be incredibly intimidating to precisely grasp what educational programs and jobs exist within this vast industry.
So we built madebyai.ca, a hub to introduce students to the world of AI in an inclusive way. We made something daunting feel pretty down to earth with sassy copy and beautiful graphics that speak to Gen Z.
The website is no longer online but a selection from the site can be viewed below.